Portfolio Overview
All active projects — Emirati Developments LLC
Total Projects
3
2 active · 1 pre-launch
Total Units
148
Across all projects
Contracted Value
AED 6.35M
3 projects
Overdue (All)
AED 78K
2 buyers · 2 projects
Marina Heights Tower
Dubai Marina · 52 units · RERA #DED-2024-0042
AED 4.17M
contracted value
52
Total units
42
Available
8
Reserved
2
Contracted
62%
Construction
Riverside Quarter
Battersea, London · 64 units · RICS registered
£2.18M
contracted value
64
Total units
51
Available
7
Reserved
6
Contracted
88%
Construction
Tirana Grand Residences
Tirana, Albania · 32 units · Pre-launch phase
Dashboard
Marina Heights Tower · April 2026
Total Revenue
AED 47.2M
↑ 12% vs last month
Units Sold
31
↑ 8 this month
Active Buyers
184
6 KYC pending
Collection Rate
94.2%
↑ 2.1% this quarter
Sales Pipeline
184 Leads AED 0
31 Reserved AED 38.75M
16.8% conv
18 SPA Issued AED 22.5M
58% conv · ⚠ 6 expiring
12 Contracted
66.7% conv
2 Done
Live Activity
● LIVE09:14PaymentAhmed Al-Rashidi paid AED 26,042 — MH-2305
08:52KYCLayla Mohammed — identity verified
08:31ReserveNew reservation — MH-3305 · Rami Khalil
07:19Enquiry3 new enquiries via portal
Dashboard
Marina Heights Tower · April 2026
Total Units
52
View inventory →
Available
42
80.8% · View →
Reserved
8
4 pending KYC →
Contracted
2
View buyers →
Overdue
3
AED 78K · Chase →
Monthly Collections 2026
Full report →AED 3,465,000
+18% vs last month
890K
Jan
740K
Feb
1.05M
Mar
780K*
Apr
Overdue Payments
Tracker →Ahmed Al-Rashidi
MH-2305 · 25 days overdue
AED 26,042
Fatima Al-Mansouri
MH-1801 · 12 days overdue
AED 17,083
James Whitfield
MH-3101 · Due in 3 days
AED 35,000
Upcoming 30 Days
10 Mar 2026
Ahmed A.
MH-2305 · #5
AED 26,042
25d overdue
24 Mar 2026
Fatima M.
MH-1801 · #7
AED 17,083
12d overdue
15 Apr 2026
Ahmed A.
MH-2305 · #6
AED 26,042
Due in 10d
18 Apr 2026
James W.
MH-3101 · #3
AED 35,000
Due in 13d
22 Apr 2026
Fatima M.
MH-1801 · #8
AED 17,083
01 May 2026
Erion K.
MH-0901 · #2
AED 14,375
Oqood registration: 8 reserved units are pending DLD Oqood registration. Units cannot be legally contracted until registered.
Inventory
Marina Heights Tower · 52 units · 42 available
0 selected
| Unit | Type | Floor | Size | Price | Status | Oqood | Buyer | ||
|---|---|---|---|---|---|---|---|---|---|
| MH-2305 | Apartment | 23 | 1,240 sqft | AED 1,250,000 | Contracted | OQ-001 | Ahmed Al-Rashidi | ||
| MH-1801 | Apartment | 18 | 780 sqft | AED 820,000 | Reserved | Fatima Al-Mansouri | |||
| MH-4502 | Penthouse | 45 | 3,100 sqft | AED 3,800,000 | Available | — | |||
| MH-3101 | Apartment | 31 | 1,650 sqft | AED 1,680,000 | Reserved | James Whitfield |
Available
Sea View · Dubai Marina
AED 1,250,000 · 30/70
2BR Sea View — MH-2305
Marina Heights Tower, Dubai Marina, UAE
2 Bed
2 Bath
1,240 sqft
Available
City View · Dubai Marina
AED 820,000 · 40/60
1BR City View — MH-1801
Marina Heights Tower, Dubai Marina, UAE
1 Bed
1 Bath
780 sqft
Available
360° Panorama · Floor 45
AED 3,800,000 · 20/80
Penthouse 360° — MH-4502
Marina Heights Tower, Dubai Marina, UAE
3 Bed
3 Bath
3,100 sqft
Reserved
City View · Floor 8
AED 510,000 · 50/50
Reserved
Studio · City — MH-0803
Marina Heights Tower, Dubai Marina, UAE
Studio
1 Bath
490 sqft
Available
Marina View · Floor 31
AED 1,680,000 · 30/70
2BR+S Marina — MH-3101
Marina Heights Tower, Dubai Marina, UAE
2 Bed
2 Bath
1,650 sqft
Sold
City View · Floor 12
AED 920,000 · 40/60
Sold
1BR+S City — MH-1205
Marina Heights Tower, Dubai Marina, UAE
1 Bed
2 Bath
950 sqft
KYC Review
4 pending
🇦🇱
Erion Krasniqi — Unit MH-0901
ID ✓ Address ✓ SOF ✓ · Submitted 03 Apr 2026
🇬🇧
Sarah Mitchell — Unit MH-2201
Passport ✓ Address ✓ Source of Funds Missing
🇦🇪
Mohammed Al-Hamdan — Unit MH-4401
Emirates ID ✓ Address ✓ SOF ✓
3 reservations will expire within 24 hours if KYC not completed.
Reservations
8 active
| Ref | Buyer | Unit | Reserved | Deposit | SPA | KYC | Status |
|---|---|---|---|---|---|---|---|
| #RES-001 | AR Ahmed Al-Rashidi | MH-2305 | 10 Jan 2024 | Paid | Signed | OK | Active |
| #RES-003 | EK Erion Krasniqi | MH-0901 | 02 Apr 2026 | Paid | Pending | Review | KYC Pending |
Buyer CRM
12 leads · 8 reservations
| Buyer | Market | Unit | Stage | Health | Next Action |
|---|---|---|---|---|---|
AR Ahmed Al-Rashidi Contracted · Jan 2024 | 🇦🇪 UAE | MH-2305 | Contracted | Overdue | Chase payment |
FM Fatima Al-Mansouri Reserved · Feb 2024 | 🇦🇪 UAE | MH-1801 | Reserved | Due soon | Send reminder |
JW James Whitfield Reserved · Mar 2024 | 🇬🇧 UK | MH-3101 | Reserved | On track | No action |
EK Erion Krasniqi Reserved · Apr 2026 | 🇦🇱 Albania | MH-0901 | KYC Pending | Not started | Complete KYC |
Payment Tracker
All active plans
Bank Transfer Proofs — Pending Matching
1 pending| Submitted | Buyer | Unit | Claimed Amount | Bank Ref | Payment Date | Document | Action |
|---|---|---|---|---|---|---|---|
| 06 Apr 2026 09:31 | AR Ahmed Al-Rashidi | MH-2305 | AED 26,042 | SWIFT/TT-2026-00498 | 05 Apr 2026 |
Accruing Late Fees
AED 4,494 total| Buyer | Invoice | Overdue Days | Principal | Late Fee (net) | VAT | Total | Action |
|---|---|---|---|---|---|---|---|
AR Ahmed Al-Rashidi MH-2305 | INV-0010 | 25 days | AED 26,042 | AED 3,255 | AED 163 | AED 3,418 | |
FM Fatima Al-Mansouri MH-1801 | INV-0011 | 12 days | AED 17,083 | AED 1,025 | AED 51 | AED 1,076 |
Outstanding
AED 4.82M
Due This Month
AED 156K
Overdue
AED 78K
Collected MTD
AED 780K
| Buyer | Unit | Plan | Total | Paid | Outstanding | Next Due | Health | |
|---|---|---|---|---|---|---|---|---|
AR Ahmed Al-Rashidi | MH-2305 | 30/70+5yr | AED 1.25M | AED 625K | AED 625K | OVERDUE | ||
JW James Whitfield | MH-3101 | 30/70+5yr | AED 1.68M | AED 504K | AED 1.18M | 18 Apr 2026 |
Construction Updates
Post milestone updates visible to all buyers
Post New Construction Update
Milestone
% Completion
MEP Works & Interior Fit-out — 62% Complete
Posted 01 Mar 2026 · Sent to 10 buyers
Electrical and plumbing installations on floors 1–28 are complete. Floors 29–52 are in progress with completion expected by end of May 2026. Interior fit-out has commenced on floors 1–15. Handover timeline remains on track for December 2026.
🏗️
🔧
⚡
Structural Frame Complete — 100%
Posted 15 Aug 2025 · Sent to 8 buyers
All 52 floors of the structural frame have been completed and certified by the independent inspection authority. RERA milestone certificate issued. Escrow tranche of AED 250,000 released to developer.
RERA Q1 2026 report is due 30 April 2026. Export and file via DLD Oqood portal.
Financial Reports
Revenue, collections, escrow — Marina Heights Tower
Total Sales Value
AED 4.17M
2 contracted units
Collected to Date
AED 2.09M
50.1% of contracted
Outstanding
AED 2.08M
Due over 5yr plans
Overdue
AED 78K
2 buyers
Monthly Collections 2026
AED 3,465,000
+18% vs last month
890K
Jan
740K
Feb
1.05M
Mar
780K*
Apr
Escrow Statement
Escrow accountFAB · RERA #ESC-2024-0042
Total held in escrowAED 2,093,750
Released to developer (to date)AED 750,000
Remaining for releaseAED 750,000
Post-handover (ring-fenced)AED 593,750
Projected Collections — Next 12 Months
| Month | Buyers | Expected | Milestone |
|---|---|---|---|
| Apr 2026 | Ahmed + James | AED 61,042 | Regular installments |
| May 2026 | Ahmed + James + Fatima | AED 78,125 | Regular installments |
| Jun 2026 | MEP Completion | AED 328,125 | Escrow release on milestone |
| Jul–Dec 2026 | All active buyers | AED ~65K/mo | Monthly installments |
Payment Plan Templates
Configure plans available to buyers for Marina Heights
30/70 + 5yr Post-HO
ActiveMost popular plan for investors. Low upfront, majority post-handover over 5 years.
On booking5%
During construction25%
On handover10% (req. 30% total)
Post-handover70% / 60 months
40/60 + 4yr Post-HO
ActiveBalanced plan. Higher construction payment, shorter post-handover period.
On booking10%
During construction30%
On handover20%
Post-handover60% / 48 months
50/50 Construction
ActiveBest pricing for cash-heavy buyers. No post-handover payments. 3% discount applied.
On booking20%
During construction30%
On handover50%
Post-handoverNone
Message Templates
| Template Name | Channel | Variables | Last Used | |
|---|---|---|---|---|
| Payment Reminder — 7 days | Email + SMS | {{buyer_name}} {{amount}} {{due_date}} | 04 Apr 2026 | |
| Overdue Payment Alert | Email + SMS + WhatsApp | {{buyer_name}} {{amount}} {{days_overdue}} | 10 Mar 2026 | |
| Construction Update | {{buyer_name}} {{milestone}} {{pct}} {{est_date}} | 01 Mar 2026 | ||
| Handover Invitation | {{buyer_name}} {{unit}} {{date}} {{time}} | Never |
Communications
Bulk messaging to buyers — email, SMS, WhatsApp
New Message
Recipients
Channel
Template
Message
Sent History
| Date | To | Channel | Opened |
|---|---|---|---|
| 04 Apr 2026 | All buyers (10) | 7/10 opened | |
| 10 Mar 2026 | Overdue (2) | EmailSMS | 2/2 opened |
| 01 Mar 2026 | All buyers (10) | 8/10 opened | |
| 15 Aug 2025 | All buyers (8) | 8/8 opened |
Audit Log
Immutable record of all platform actions
| Timestamp | Actor | Role | Action | Entity | IP |
|---|---|---|---|---|---|
| 06 Apr 2026 09:14 | Ahmed Al-Rashidi | Buyer | Viewed payment plan | MH-2305 | 91.3.x.x |
| 05 Apr 2026 14:32 | S. Hassan (Admin) | Finance | Marked installment overdue | MH-2305 #5 | 10.0.x.x |
| 04 Apr 2026 11:05 | M. Al-Farsi (Admin) | Sales | Sent bulk payment reminder | All buyers (10) | 10.0.x.x |
| 03 Apr 2026 09:20 | Erion Krasniqi | Buyer | Uploaded KYC document | MH-0901 | 193.x.x.x |
| 02 Apr 2026 15:44 | Erion Krasniqi | Buyer | Reservation created · Deposit paid | MH-0901 #RES-003 | 193.x.x.x |
| 01 Mar 2026 10:00 | M. Al-Farsi (Admin) | Sales | Construction update posted | Marina Heights · 62% | 10.0.x.x |
| 12 Jan 2025 12:15 | System | Auto | Payment received · Receipt generated | MH-2305 Inst. #4 | Stripe |
Settings
Developer profile, team, and platform configuration
Developer Profile
Company nameEmirati Developments LLC
RERA licenceDED-2008-4421
Escrow bankFirst Abu Dhabi Bank
Escrow accountRERA #ESC-2024-0042
Support email[email protected]
Team & Roles
| Member | Role | Access | |
|---|---|---|---|
MA M. Al-Farsi Super Admin | Super Admin | Full access | |
SH S. Hassan Finance team | Finance | Payments, reports | |
RK R. Khan Sales agent | Sales Agent | CRM, reservations | |
LP L. Petrov KYC officer | Compliance | KYC review only |
Sales Analytics
Conversion funnel · Lead sources · Demand signals
Total Enquiries
847
+23% vs last period
Reservations
42
5.0% conversion
Contracted
8
19.0% of reserved
Avg Time to Reserve
4.2d
From first view
Avg Deal Value
AED 1.24M
Per contracted unit
Conversion Funnel
Unique visitors3,240
100%
Unit detail views1,380
42.6%
Enquiries / WhatsApp847
26.1%
Reservations42
5.0%
Contracted & paid8
0.25%
Buyer Nationality Breakdown
Lead Sources
Direct (PropDirect portal)
42%
Broker / Agent referral
31%
WhatsApp campaign
15%
Buyer referral programme
8%
Social media / other
4%
Floor Availability Heatmap
| Unit | Type | Floor | View | Page Views | Enquiries | Status | Demand Score |
|---|---|---|---|---|---|---|---|
| MH-4502 | Penthouse | 45 | 360° | 284 | 47 | Available | 🔥 Very High |
| MH-3101 | 2BR+S | 31 | Marina | 198 | 32 | Available | High |
| MH-2305 | 2BR | 23 | Sea | 156 | 28 | Contracted | Sold |
| MH-1801 | 1BR | 18 | City | 94 | 14 | Available | Medium |
Brokers & Agents
RERA-registered partners — commission tracking
Active Brokers
7
RERA registered
Agent-Sourced Sales
6
75% of all sales
Commission Accrued
AED 83,750
Unpaid balance
Commission Paid YTD
AED 33,750
2 invoices settled
Broker Registry
| Broker | Agency | RERA # | Commission | Sales (YTD) | Accrued | Status | |
|---|---|---|---|---|---|---|---|
KN Khalid Nasser Top performer | Premium Estates LLC | RERA-2019-0847 | 3% | 3 units | AED 37,500 | Active | |
SA Sara Al-Amri International desk | Gulf Luxury Properties | RERA-2021-1204 | 2.5% | 2 units | AED 31,250 | Active | |
RK Rami Khalil UK buyers specialist | Battersea Properties | RICS-UK-4821 | 2% | 1 unit | AED 15,000 | Pending Invoice |
Commission Rules
Standard rate
2.5%
Of unit price on contract
Payment trigger
On SPA signing
After 14-day cooling-off
RERA requirement
Mandatory logging
All broker sales reported
Contract Amendments
Post-SPA changes, addenda, and version control
Every SPA amendment must be executed by both parties. Changes are logged in the audit trail and a new version of the SPA is issued. UAE: Addendum must be attested by notary for name changes.
Amendment Queue
2 Pending Legal Review4 Executed
| Amendment | Buyer | Unit | Type | Requested | Status | Action |
|---|---|---|---|---|---|---|
| AMD-006 | AR Ahmed Al-Rashidi | MH-2305 | Payment Plan Change | 02 Apr 2026 | Legal Review | |
| AMD-007 | EK Erion Krasniqi | MH-0901 | Name Correction | 04 Apr 2026 | Legal Review | |
| AMD-004 | JW James Whitfield | MH-3101 | Price Adjustment | 15 Mar 2026 | Executed |
Create New Amendment
Buyer
Amendment Type
Amendment Details
Handover Scheduling
Key collection appointments · Dec 2026 — Marina Heights Tower
Units to Hand Over
8
Contracted buyers
Slots Available
24
Dec 1–15 (2/day)
Booked
2
Awaiting 6 more
Pre-Snagging Done
0
Not yet started
Appointment Calendar — December 2026
Mon 01
9:00 AM
Ahmed A.
Mon 01
11:00 AM
James W.
Tue 02
9:00 AM
Available
Tue 02
11:00 AM
Available
Wed 03
9:00 AM
Available
Showing 5 of 24 available slots · Dec 2026
Handover Checklist — Per Unit
Unit MH-2305 · Ahmed Al-Rashidi
All payments cleared
KYC verified
Pre-snagging inspection completed
Key pack prepared (keys + fobs + parking)
NOC issued to buyer for DLD title deed
Handover certificate prepared
OA welcome pack ready
Refunds & Cancellations
Buyer cancellation reviews · Refund processing pipeline
Once approved, the refund request is sent to the Finance team for credit note issuance and escrow drawdown. All refunds require Finance Director sign-off. Minimum 10 working days from approval to bank transfer.
Pending Cancellation Requests
1 Pending| Buyer | Unit | Request Date | Reason | Total Paid | Penalty (40%) | Est. Refund | Status | Action |
|---|---|---|---|---|---|---|---|---|
BK Basim Khalifa MH-0502 | MH-0502 | 01 Apr 2026 | Financial hardship | AED 312,500 | AED 500,000 | AED 125,000 | Awaiting Admin |
Refund Pipeline — Approved
| Buyer | Unit | Refund Amount | Step | Status | Action |
|---|---|---|---|---|---|
MP Maria Petros | MH-0710 | AED 87,500 |
Admin ✓
→
Finance ✓
→
Escrow ⏳
→
Bank
| Escrow Drawdown Requested |
Pricing & Discounts
Floor premiums · View uplift · Promotion campaigns
Floor Premium Matrix
| Floors | Premium | Sample | Adjusted |
|---|---|---|---|
| 1–15 | Base | MH-0803 | AED 510K |
| 16–30 | +5% | MH-1801 | AED 861K |
| 31–45 | +12% | MH-3101 | AED 1.88M |
| 46–52 | +28% | MH-4502 | AED 4.86M |
View Uplift
Sea View
+15%
Marina View
+10%
City View
Base
360° Panorama
+22%
Active Promotions
| Campaign | Discount | Applies To | Valid Until | Used | Status | |
|---|---|---|---|---|---|---|
| Early Bird Q2 | 5% | All 1BR units | 30 Apr 2026 | 3/10 | Active | |
| Investor Bulk | 3% | 2+ units same buyer | 31 Dec 2026 | 0/∞ | Active |
Name
Discount %
Applies To
Service Charge Management
OA billing — Marina Heights Tower · 2026/27
SC Rate 2026
AED 18/sqft
OA Board approved
Total Billable (52 units)
AED 1,162,080
52 × avg 1,240 sqft × AED 18
OA Annual Budget
AED 920,000
Surplus: AED 242,080
First Invoices Due
Dec 2026
On handover
OA Budget Breakdown
Building maintenanceAED 280,000
Security & conciergeAED 240,000
Pool, gym, amenitiesAED 180,000
Insurance & adminAED 120,000
Reserve fund (10%)AED 100,000
Total BudgetAED 920,000
Buyer SC Invoices
| Buyer | Unit | sqft | Annual SC | Status | |
|---|---|---|---|---|---|
| Ahmed Al-Rashidi | MH-2305 | 1,240 | AED 22,320 | Due Dec 2026 | |
| James Whitfield | MH-3101 | 1,650 | AED 29,700 | Due Dec 2026 | |
| Fatima Al-Mansouri | MH-1801 | 780 | AED 14,040 | Due Dec 2026 |
Upgrade Catalogue
Optional enhancements — selection deadline 30 Jun 2026
Selection deadline: 30 June 2026. Buyers not selecting by deadline receive standard spec.
Kitchen Deluxe
ActiveMiele appliances, Dekton worktop, handleless cabinets, integrated lighting. 2BR+ only.
PriceAED 28,000
Selections2 / 6 eligible
Premium Flooring
ActiveItalian porcelain tile OR engineered oak herringbone. All unit types.
PriceAED 14,500
Selections1 / 8 eligible
Smart Home Plus
ActiveKNX system — lighting, blinds, climate, security. Voice & app control. 2BR+ only.
PriceAED 22,000
Selections0 / 6 eligible
Buyer Selections Tracker
| Buyer | Unit | Kitchen | Flooring | Smart Home | Total Upgrade Value | Status |
|---|---|---|---|---|---|---|
AR Ahmed Al-Rashidi | MH-2305 | Deluxe ✓ | Pending | Not selected | AED 28,000 | Partial |
JW James Whitfield | MH-3101 | Pending | Porcelain ✓ | Pending | AED 14,500 | Partial |
Document Templates
Manage SPA, NOC, invoice, and certificate templates with merge fields
Templates
Sale & Purchase Agreement
Mortgage NOC
Payment Receipt
Payment Certificate
KYC Approval Letter
Sale & Purchase Agreement
v3.1
Merge fields:
{{buyer_name}} {{unit_id}} {{price}} {{completion_date}} {{developer_name}}